Coordination that never loses the thread
Meet Auras — emotionally intelligent AI teammates that monitor carriers, rates, and loads in real time, reconcile every update, and keep dispatchers, drivers, and customers aligned across the whole move.
Introduce Yourself
Built for operations that run on real-time coordination
Freight brokerages, 3PLs, asset-based carriers and fleets, intermodal and drayage, and final-mile operators — any operation where margin depends on time-sensitive coordination across carriers, drivers, and customers, and on context that survives multi-stage moves and staff turnover.
The margin lives in the minutes you lose to information lag
Dispatchers and brokers lose 20–30% of the week chasing status — while every delayed update turns a thin margin into detention, reloads, and missed appointments.
Information Lag
Updates arrive after the load is already late. A moved appointment, a delayed check-call, or a missed status ping cascades into detention, reloads, and eroded customer trust — pure margin lost to lag.
Rate Volatility & Margin Squeeze
Spot rates and capacity swing by the hour. Manual rate-shopping and slow capacity checks leave money on the table on every load that moved a beat too slow.
Fragmented Handoffs & Turnover
Context is lost across long negotiations and multi-stage moves — and when a dispatcher or broker leaves, the carrier and customer relationships and load history go with them. Turnover runs 50–200% of salary.
The Institutional Shield
Auras are an intelligent coordination layer — continuously monitoring carriers, rates, and loads, reconciling email, tracking, and driver voice into one current picture, and holding context across every stage and stakeholder. Auras coordinate and communicate; they never drive or override safety rules.
Learn moreEmotionally intelligent teammates that keep every move aligned
Multi-modal agentic execution through MCP and API integrations to the TMS, load boards, telematics, and visibility stack your operation already runs on.
Real-Time Coordination Layer
Auras continuously monitor carrier schedules, rate fluctuations, and load availability — executing scheduling adjustments the moment conditions change, before lag becomes loss.
Multi-Modal Intake
Auras reconcile email updates, shipment tracking data, and voice communication with drivers into one clean, current picture — no more conflicting status across channels.
Persistent Move Context
Auras hold context across long-running negotiations and multi-stage freight movements — so every leg, commitment, and quirk is remembered, not rediscovered.
Stakeholder Alignment
Dispatchers, drivers, carriers, and customers all stay aligned on status and pricing — Auras proactively update each party so no one is working from stale information.
Rate & Capacity Awareness
Auras watch the rate board and capacity in real time and surface the best options to your team — protecting margin on every leg without manual rate-shopping.
Coordinate, Never Drive
Auras operate strictly as a coordination and communication layer. They never operate vehicles, dispatch without human authority, or override hours-of-service or safety rules — people stay in command of the move.
Connects to your stack
Conceptual Examples
"A receiver moved an appointment and we'd normally find out when the driver was already sitting there. The Aura caught it, re-sequenced the stops, and updated the customer before anyone picked up a phone. No detention, no angry call."
"Our brokers were drowning in check-calls and status emails. The Aura reconciles all of it in real time and protects the margin on every load. When a senior broker left, the carrier relationships and load history stayed put."
Frequently asked questions
No. Auras are a coordination and communication layer. They monitor conditions, reconcile updates, surface options, and keep everyone aligned — but dispatch decisions stay with your team, and Auras never operate vehicles or override hours-of-service or safety rules.
Auras process multi-modal inputs — email updates, shipment tracking data, and voice communication with drivers — and reconcile them into one current, trustworthy picture. That's how they kill the information lag that causes detention, missed appointments, and reloads.
Auras connect to TMS platforms like McLeod, Trimble, and MercuryGate, load boards including DAT and Truckstop, telematics/ELD via Samsara and Motive, and visibility platforms like project44 — plus email and messaging. Through MCP and API integrations they monitor and update in real time without pulling coordinators off the phones.
Margin in freight lives in the minutes. Auras watch carrier schedules, rates, and capacity continuously, catch exceptions early, re-sequence and re-book proactively, and keep customers informed — eliminating the lag and rework that quietly erode the spread on every load.
No. Auras are the Institutional Shield for your operation. They absorb the always-on monitoring, check-call reconciliation, and status communication so your dispatchers and brokers focus on relationships, negotiation, and the hard calls. Auras amplify your team and keep humans in command — they don't replace people or drive trucks.
Ready to Meet Your Aura?
See how Auras kill information lag and protect your margin — starting with one lane.
Introduce Yourself